Forming an SEO game plan involves knowing your audiences’ online journey and creating content that resolves their pain points. When looking for an SEO agency, research your audiences’ needs and find out how your business can help them. Uncovering insights into your potential customers can help you create strategies that develop your authority in an industry specialty.
Keyword Research and SEO
Keyword research can help your business meet its goals and build rapport with your audience. Here are the top four reasons why keyword research can help meet your SEO goals:
1.) Gain Industry Insights
Keyword research helps give you a clearer picture of your industry’s competition. Before you create content, you’ll want to know which sites are targeting your keywords. Researching target keywords help you note how hard or easy it is to rank highly on search engines.
As you gain these insights, you can have more targeted SEO efforts that help you reach the right people.
2.) Know Common Search Terms
Research can help you know what keywords people search for online. You want to create content around keywords people already use to find what they seek. Google and other search engines want to provide their users with relevant content that best meets their intents.
The information from keyword research can provide content creators feedback on whether a phrase is worth targeting. When choosing a keyword phrase, aim to be as relevant to the intents of your audience as possible. Using keywords that focus on their needs makes it more likely to lead them to your page.
3.) Track Low Competition Keywords
As you partner with an SEO agency, you’ll want to center your keyword research around phrases with low competition. The problem with using keywords with high competition is that well-known brands already rank for them. Overcoming these hurdles will cost too much time and resources.
Researching keywords helps you find low-competition phrases that lead you past these issues. These keywords can help increase your chances of attracting the visitors most likely to convert. As long as you address their pain points around those keywords, you’ll be on a path toward brand growth.
4.) Uncover More Content Ideas
Keyword research helps you come up with content ideas to help reach your audience. It can be challenging for brands to formulate new content ideas. Most keyword tools today can help you discover new keywords and content ideas that advance your cause.
As you enter a competitor domain, you’ll be able to know the keywords that they use. Once you list the discovered keywords, cross out the ones with high competition and low search volume.
When working with an SEO agency, keep these measures in mind. Targeted keyword research helps keep you ahead and on track for success.
Keyword Research Tips
As you begin keyword research, you want to be organized and targeted. Here are some ways you can increase your success rate with keyword research:
1.) Make a List of Topics Relevant to Your Business
Before you partner with an SEO agency, you want to make a spreadsheet with categories for your target keywords. They can come from your brand’s product categories your potential customers may find of value to them.
When making your list, you can add up to 10 categories. Once you do, search for terms searchers might use to find goods or services. If using Google Analytics, check your search traffic sources to view the keywords they use to land on your site. Once you find them, add them under the proper category.
These methods can give you ideas for data points that help your research be more thorough.
2.) Use the E.A.T. Method
As you choose keywords, you want the content around them to follow Google’s E-A-T guidelines. These methods can help you stand out online.
Here is what each letter in E-A-T means:
Expertise
Google wants to see your site to prove your expertise about a topic. Here are some questions to ask as you create content around your keywords:
Am I doing a great job explaining my products or services to my audience?
Does my content address their inquiries and pain points?
Do I regularly update my site content and blogs?
When you prove your expertise in the field, consumers are more likely to see you as their preferred source.
Authority
Search engines allow the online community to vote for sites. Below are some link-building routes you can take to build your site’s authority:
Create helpful and informative content for your audience.
Link with other authoritative sites relevant to your industry.
These steps make it more likely for people to see you as an authority figure.
Trust
Many search engines see trust as a ranking factor. If you have a reliable site, you’ll be able to attract your audience. Here are some questions to ask to make your site trustworthy:
Is my website free of malware and viruses?
Am I up to date with software updates?
Do I have consistent site information across other websites?
The E-A-T method helps your site provide the best content for consumers and grow your online presence.
3.) Certify Search Intent
Before finalizing your keyword list, verify your audiences’ search intent. Typing the keywords into search bars helps you uncover discrepancies. If you see a keyword that doesn’t match a consumer’s search intent, consider adjusting that phrase. Inspecting the search intent can help lower the bounce rate and improve the site experience.
Once you complete this step, add a note to your spreadsheet about where the keywords fall in the consumer journey. These measures keep you organized as you create content for your audience.
Choose an SEO Agency
When you partner with an SEO agency, centre your keyword research strategies around the needs of your target customers. A People-first approach helps you be unique in the eyes of your audience and leads you to business growth. If you decide to try this route, keep in mind that a firm like Linkflow helps enterprise tech companies achieve their goals.
