The ever-colorful Hokkaido capital of Sapporo has something for everyone, seamlessly blending city and nature. With its broad streets, open parks, and friendly veneration for the good life, year-round Sapporo is a place packed with the best things to do in Sapporo for all types of travelers. In winter, it turns into a world-class snow spectacle with its celebrated festivals and ski slopes.
In spring, the cherry blossoms dot the city’s parks, and in summer, the city is awash in beer gardens and outdoor events. The landscape becomes painted with red and gold, and it makes every other season worthwhile. Whether it be cultural sites and historical buildings or traditional food and natural beauty, Sapporo offers an unforgettable experience for every type of traveler.
About Sapporo
Hokkaido’s capital and Japan’s fifth-largest city, Sapporo, is a vibrant destination offering a mix of modern city life, cultural riches, and languorous farmlands. Known for the annual Sapporo Snow Festival with its ice sculptures known the world over, the city also has attractions to enjoy throughout the year – cherry blossoms in spring, autumn leaves in vivid colors, and world-class skiing in winter. Sapporo is also known for its culinary heritage, accumulating a variety of eateries serving fresh seafood, miso ramen, and locally produced beer, Sapporo Beer. Thanks to broad boulevards, a warm, friendly vibe, and being in close proximity to city comforts and outdoor fun, Sapporo is the ideal jumping-off point for exploring the north of Japan.
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10 Best Things to Do in Sapporo
1. Discover Sapporo’s Iconic Landmarks
Sapporo TV Tower
The Sapporo TV Tower stands at the eastern end of Odori Park and is a major landmark of the city. The observation deck commands a panoramic view of the Sapporo cityscape, snow-covered mountains in the distance in winter, and rich greenery in summer. It’s especially gorgeous at night when the City Below is just a sea of glittering lights.
Clock Tower (Tokeidai)
So as not to be late for your glasses of beer, don’t forget to visit the iconic Sapporo Clock Tower, nicknamed Tokeidai. It was constructed in 1878 and was first used by part of Hokkaido University. Today, it is an unusual historic building and a facility where visitors can come and learn about Sapporo’s beginnings. The Western-style building and clock face still chime the hours and are a favorite photo shoot spot.
Former Hokkaido Government Office
One of those iconic landmarks would be the former Hokkaido Government Office building, also known as the infamous “Red Brick Building”. Sit in beautifully designed gardens, and the history of Hokkaido’s development is on display in this Meiji-period building. The downtown area also contains exhibits, historical documents, and photographs that tell about the unique past of the region.
2. Visit Parks and Nature Spots
Open spaces that combine nature and city life. Odori Park runs more than a kilometer through the middle of Sapporo and is the main site of the Sapporo Snow Festival. It is particularly lively at the Snow Festival in February and the Summer Festival beer gardens. For a contemporary feel, go instead to the Moerenuma Park designed by world-renowned sculptor Isamu Noguchi.
The Réseau Express Régional train line (for which Paris launched a design competition this month) will reach it directly, less than a mile from the Musée du Quai Branly, which is surrounded by a wild, undulating garden on the banks of the Seine. Its bold glass pyramid, geometric sculptures, and generous green lawns render it both an art piece and a recreational retreat. For a true taste of tradition, Maruyama Park is the place. Known for its springtime cherry blossoms, with Maruyama Zoo, and an access point for hikes to Mount Maruyama for a glimpse of nature just minutes from the city center.
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3. Immerse in Local Culture
Hokkaido Shrine
Located in Maruyama Park, Hokkaido Shrine is the most sacred spot in all of Hokkaido. The shrine, founded in 1869, enshrines four deities — the soul of Emperor Meiji being one of them. Virtually everyone who comes here does so for ceremonies in the traditional manner, and seasonal festivals or the calm. The shrine is a lively hanami (cherry blossom viewing) spot, and during sakura (cherry blossom) season, the grounds fill up with locals and visitors picnicking under the blossoming trees.
Historical Village of Hokkaido
Go back in time at the Historical Village of Hokkaido, an open-air museum dedicated to life in the late 19th and early 20th centuries. The park has more than 50 restored buildings, such as farmhouses, stores, schools, and government buildings. Each zone represents a different type of community — town, fishing village, farming village, and mountain villa — providing a compelling window into the lives of early settlers in Hokkaido. Becoming buried in some seasonal activities like horse-drawn sled rides in winter, only enhances this experience.
Sapporo Beer Museum and Beer Garden
No visit to Sapporo would be complete without a trip to the Sapporo Beer Museum, the birthplace of Sapporo beer. The museum, which is in a red-brick building that once belonged to a brewery, tells the story of how Sapporo transformed itself into Japan’s first beer brand. After checking out the displays, visitors can go to the attached beer garden to sample fresh Sapporo Beer, enjoyed at its best with the local favorite, “Genghis Khan” (grilled mutton).
4. Winter Sports and Snow Fun
Sapporo’s winters are notorious as being cold and white, and a February visit would not be one if not take place at the Sapporo Snow Festival (Yuki Matsuri). The bright and exuberant occasion that turns the city into an outdoor gallery of colossal ice and snow mementos, light programs, and vibrant amusements.
Active types also have some great skiing and snowboarding right on the city’s edge at Sapporo Teine and Mount Moiwa Ski Resorts. It’s the history and variety of slopes, particularly its Olympic history, that sets Teine apart, while Moiwa is beginner-friendly and near enough for a half-day getaway. If you want to gaze upon the winter landscape without strapping on skis, opt for the Mount Moiwa Ropeway. It has breathtaking views of Sapporo’s city lights glittering on the snow, and is rated among Japan’s top night views.
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5. Outdoor Adventures
Mt. Moiwa Ropeway
For the best views of the city, take the Mt. Moiwa Ropeway to the top. From the observation deck, there is a commanding view of the city, mountains, and Ishikari Bay. In the evening, the gleaming cityscape is recognized as one of Japan’s three best night views and becomes a romantic destination popular among couples and photographers.
Go skiing at Sapporo Teine or Kokusai Ski Resort.
If you enjoy winter sports, you’ll be able to do it all in Sapporo. Close to the city center, Sapporo Teine and Kokusai ski resorts are excellent for skiing and boarding. Teine even held some events during the 1972 Winter Olympics, earning extra cool points. Hokkaido’s powder snow is famous around the world, and whether you’re a beginner or master, this region has more than enough to satisfy your cravings.
Climbing Mt Moiwa or Mt Maruyama
Sapporo’s mountains provide an amazing hiking experience in the warmer months. Moimoi Mountain has good paths and is good for less experienced hikers, while Maruyama Mountain provides a short and rewarding ascent, often in conjunction with a visit to the Hokkaido shrine. Both mountains are refreshing nature-and-kinda-city getaways, not too far from the city.
6. Food & Culinary Experiences
Sapporo Ramen Alley (Ganso Ramen Yokocho)
No trip to Sapporo is complete without sampling its famous miso ramen. The best place to try it is Ramen Alley, a narrow street packed with cozy ramen shops, each serving its own flavorful twist on the dish. Rich broth, thick noodles, and toppings like butter and corn make this Hokkaido specialty both hearty and unforgettable.
Fresh Seafood at Nijo Market
For seafood lovers, Nijo Market is a must-visit. This lively market has been operating for over a century and is packed with stalls offering crabs, scallops, sea urchin, and salmon roe. Many vendors prepare fresh donburi (rice bowls topped with seafood) on the spot, allowing you to savor the ocean’s bounty at its freshest.
Soup Curry
Unique to Hokkaido, soup curry is a comforting dish with a thin, spicy broth filled with tender vegetables, meat, or seafood. Each restaurant has its own variation, from mild to fiery, making it a fun dish to try multiple times. It’s especially satisfying on chilly days after exploring the city.
Sapporo Beer with Local Cuisine
There are also great spots like Kashichi and Nakanoshima Beer Pub, where you can pair Sapporo Beer with local dishes on the city’s food scene. Whether it’s grilled Genghis Khan, crispy Hokkaido potatoes, or fresh seafood, nothing washes it down like a cold glass of Sapporo Beer.
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7. Cultural and Historical Attractions
Sapporo is not only about food and snow — it’s rich in culture and history. Exploring the campus of Hokkaido University, with its mix of historical buildings and lovely nature, including the ginkgo tree avenue (illuminated gold in the fall). Hokkaido Shrine is located in woodland just out of Maruyama Park. Great place for an escape and to get some peace and quiet. An important cultural site and a peaceful place to observe traditional Shinto rituals. The Sapporo Art Park, which features indoor museums and outdoor sculptures against natural backdrops, is a good option for art lovers. A destination that combines the creativity of its exhibitions with Hokkaido’s breathtaking surroundings.
8. Seasonal Festivals and Events
Sapporo is a place that is bustling with exciting events throughout the year, and let us welcome you to explore the charm of the city through a selection of events. The most famous of these is the Sapporo Snow Festival that takes place every February, when giant ice sculptures and light installations draw tourists from around the globe. This hopped-up dance and music festival of colorful costumes and high-energy performance draws tens of thousands to the streets in early summer.
In July and August, the Sapporo Summer Festival fills Odori Park with beer gardens, fireworks, and outdoor entertainment. On a fall turn of the seasons, in September, the autumn festival takes stand at the park, and food stalls pack the site selling the best in-season Hokkaido culinary, from fresh seafood to regional produce. These fests provide visitors with an opportunity to interact with the city’s lively community.
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9. Shopping and Entertainment
Tanukikoji Shopping Arcade
Stretching for nearly a kilometer, Tanukikoji Shopping Arcade is one of Sapporo’s oldest and most famous shopping streets. This covered arcade features hundreds of shops selling everything from souvenirs and cosmetics to fashion and quirky knick-knacks. It’s also a great place to try local street food, with plenty of snack stalls and restaurants tucked along the way.
Sapporo Factory
Blending history with modern retail, Sapporo Factory is a unique shopping mall housed in a former brewery. The complex features a wide range of shops, cafes, and restaurants, as well as a glass atrium that fills the space with natural light. Shoppers can browse local Hokkaido products, fashion brands, and enjoy cultural events that are often held inside the facility.
Susukino District
When the sun goes down, Susukino comes alive as Sapporo’s nightlife hub. Packed with bars, karaoke lounges, izakaya, and neon lights, this lively district is perfect for those looking to experience Japan’s urban nightlife scene. It’s also one of the best places to sample Sapporo’s late-night eats, from sizzling yakitori to steaming bowls of ramen.
10. Day Trips from Sapporo
Otaru
Just a 30-minute train ride from Sapporo, Otaru is a charming canal town known for its romantic atmosphere. The historic warehouses lining the canal are now home to cafes, museums, and shops. Otaru is also famous for its glassware, music boxes, and fresh seafood, making it a delightful side trip.
Noboribetsu Onsen
For relaxation, head south to Noboribetsu Onsen, one of Japan’s most famous hot spring resorts. Its dramatic “Hell Valley” (Jigokudani) features bubbling sulfuric streams and volcanic landscapes, creating an otherworldly backdrop. Visitors can soak in mineral-rich baths, believed to have healing properties, while enjoying the surrounding nature.
Furano & Biei
If you’re visiting in summer, don’t miss Furano and Biei, about two hours from Sapporo. Furano is famous for its vibrant lavender fields, which bloom in July, creating a purple carpet against the rolling hills. Nearby Biei offers postcard-perfect scenery with patchwork fields, flower gardens, and picturesque countryside landscapes.
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How to Get to Sapporo?
By Air:
The fastest and most convenient way to reach Sapporo is by flying into New Chitose Airport (CTS), located about 45 minutes from the city center. The airport has frequent domestic flights from Tokyo, Osaka, and other Japanese cities, as well as international connections from East Asia. From the airport, you can reach downtown Sapporo via:
- JR Rapid Airport Train (about 40 minutes to Sapporo Station).
- Airport Buses to major hotels and Susukino (about 60–70 minutes).
- Rental Cars if you plan to explore Hokkaido more extensively.
By Train:
If you’re coming from Honshu, the Hokkaido Shinkansen connects Tokyo to Hakodate in about 4 hours, and then you can transfer to a limited express train for another 3.5–4 hours to Sapporo. While scenic, this option is longer and usually more expensive than flying.
By Ferry:
Ferries connect Hokkaido with several northern Honshu ports (such as Aomori and Niigata). This option takes longer but can be a relaxing way to travel, especially if you bring a car.
Travel Tips to Visit Sapporo
Best Time to Visit
- Winter (December–February): Ideal for skiing, snowboarding, and the Snow Festival.
- Spring (April–May): Perfect for cherry blossoms in parks like Moerenuma.
- Summer (June–August): Great for flower fields in Furano and outdoor activities.
- Autumn (September–October): Beautiful fall foliage in Maruyama Park and Hokkaido University.
Transportation
Sapporo is easy to navigate with its efficient subway and bus system. Prepaid IC cards like Kitaca or Suica can be used for seamless travel across trains, subways, and buses. Taxis are also available, though more expensive. For day trips, JR trains provide quick connections to nearby towns.
Suggested Duration of Stay
A 3–5 day trip is ideal to fully enjoy Sapporo. This allows enough time to explore the city’s landmarks, try local food, and take at least one or two day trips to nearby attractions like Otaru or Noboribetsu.
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Conclusion
Sapporo is a city that blends the best of modern living with the rich culture and natural beauty of Hokkaido. With countless best things to do in Sapporo, from historic landmarks and scenic parks to snowy festivals, lively nightlife, and flavorful local cuisine, it offers something for every traveler. Each season brings its own magic—spring blossoms, summer celebrations, autumn colors, and winter snow—ensuring there is always a reason to visit. Beyond the city, nearby destinations like Otaru, Noboribetsu, and Asahiyama Zoo reveal even more of Hokkaido’s charm. Whether you’re seeking cultural experiences, outdoor adventures, or simply a relaxing escape, Sapporo stands as the perfect gateway to discovering the wonders of Japan’s northern island.
